Threads tweaks its algorithm to focus on people you follow

Meta is making a big change to Threads to show you more things from people you follow.

“We are rebalancing ranking to prioritize content from people you follow, which will mean less recommended content from accounts you don’t follow and more posts from the accounts you do starting today,” Threads boss Adam Mosseri announced on Thursday.

The change could make the For You feed include more accounts you actually care about, but we’ll have to wait and see if the update addresses the problem of the feed surfacing posts that are very old and no longer timely. You still can’t leave Threads in the Following feed, though.

The change also means that creators should expect to see “unconnected reach” to go down, but “connected reach” to go up, Mosseri says.