Tech CEOs want to replicate Tim Cook’s Donald Trump playbook

Tech CEOs want to replicate Tim Cook’s Donald Trump playbook

Source: The Verge

Instead of sending government relations executives or lobbyists, Cook would appeal to Trump directly through phone calls and meals, said people familiar with the interactions.

Cook then developed a meeting strategy with Trump where he would bring one data point to home in on a single issue in a meeting, the people said. That approach helped keep the meetings from spiraling in too many directions.



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