Dhanteras, Diwali 2024: Why buying gold during Dhantrayodashi and Deepawali is considered auspicious | Mint
Source: Live Mint People buy gold on Dhanteras primarily due to its auspiciousness, as this festival marks the beginning of Diwali and is believed to bring prosperity and good fortune. “Festivals in India are deeply intertwined with traditions, and buying gold during these auspicious times holds immense cultural significance,” notes Rituu B Jhaveri, Founder of…