In-game advertising can help build brand loyalty, says Anzu, SuperAwesome report

In-game advertising can help build brand loyalty, says Anzu, SuperAwesome report

Source: Venture Beat Gaming advertising platform Anzu and kidtech company SuperAwesome recently released a new report on which they collaborated. The report, called “Gaming the future: how to make an impact with younger generations,” details the effects that in-game advertising has on younger gamers, including how it can inspire interest and brand loyalty. The study…

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LinkedIn founder Reid Hoffman unveils ‘super agency’ vision at TED AI conference, takes subtle shot at Elon Musk

LinkedIn founder Reid Hoffman unveils ‘super agency’ vision at TED AI conference, takes subtle shot at Elon Musk

Source: Venture Beat Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Reid Hoffman, the LinkedIn co-founder and prominent tech investor, offered an optimistic vision for artificial intelligence on Tuesday, introducing his concept of “super agency” that frames AI as a tool for human empowerment…

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