L’Oreal’s nifty hair coloring wand is on sale for its lowest price to date

Wish there was a magic wand for quickly covering up your grays? L’Oreal’s Colorsonic might be as close as it gets, and today, it’s a little more affordable thanks to the skincare company’s latest promo. For a limited time, you pick it up directly from L’Oreal Paris for $99 ($25 off), which matches its lowest price to date.

Our reviewer, Victoria Song, was shocked by how easy the Colorsonic was to use. The whole process takes about 15 minutes — just insert the cartridge, click the button, and brush — though you might need to repeat the process several times if you find your gray hairs to be particularly stubborn. Even then, it’s not likely that all your grays will disappear. It’s still a good option for dyeing your entire head or simple root touchups, though, especially since we found it to be nowhere near as messy a process as using over-the-counter box dyes.

Unsurprisingly, L’Oreal currently only offers a fairly natural shade range, and you’ll have to buy the cartridges separately for about $20 apiece. That can add up quickly depending on how many you use per session, making the high-tech wand a relatively pricey endeavor. That being said, it’s still probably a cheaper — and quicker — alternative to visiting your local salon. That’s got to count for something, right?

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